China tops the world with the number of people studying abroad, several hundred thousands of Chinese students studying in over 109 countries and districts all around the world recently. These students are mainly coming from Beijing, Shanghai and Guangdong. Especially in Guangdong, the earliest and largest Chinese students source of overseas education market, majority of the students are self-funded. With reference of statistics of Chinese Education Department in 2008, there were more than 1.3915 million students been studying abroad since 1978, the growth rate was 167 times in 30 years.

    In fact, since 2007, there were more than 150,000 Chinese students studying abroad; the number has increased to 179,800 in 2008, almost reached 200,000 in 2009 and the minimum prediction could be reached more than 220,000 in 2010. The growth of the Chinese students' overseas education consumption are extremely fast and quicker than in all the other countries.

    With reference to the report of www.ouline.com, an online news from Germany, according to a report named as “Chinese students study abroad planning survey 2010” stated, there are more than 220,000 students planning to study abroad, most of them will choice US, following with UK and Australia, some of them will even choice Germany and Switzerland these non english speaking countries. On the other hand, 34% of them are coming from ordinary working families will choice Singapore, Korea, Japan, Netherlands and France. Obviously, studying abroad is no longer only for rich peoples in China.

    Furthermore, there is an other concern that couldn't be ignored, the range of age of the Chinese students studying abroad are becoming younger, Chinese parents starting to send their children abroad to studying in secondary schools or even primary schools. According to a famous overseas studying consultancy in China stated more than 70% of their clients are secondary school students last year. It could believed that, Chinese parents would like their children to learn a foreign language better before their children go to universities.

    However, most of the Chinese parents and students are still using overseas studying consultancy services to arrange all their affairs for studying abroad, included choose of schools. In this case, the Chinese parents and students could only choice the schools recommended by the consultancy, most of them will not have any chance to contact the schools directly, they even don't know much about the background and condition of the schools they have chosen. Somehow with this model, it may brings certain risk to the Chinese parents and students. In fact, there were several cases led to bad effect on the confident of the Chinese parents in the past.

    Although under this condition, the number of Chinese students studying abroad is still increasing quickly every year, some of researchers predicted that the consumption of Chinese students for overseas education services will reach 645,000 students studying abroad per year within this 20 years.

Most Effective Promotion via Unique Media Coverage to Capture Targeted Audience :

    Guangzhou Daily, one of the organizer of the expo will also be the main promoter for the show. Guangzhou Daily publish over 1.85 million copies per day, it is the leading newspaper in Guangdong area with a vast readership of over million everyday.

    Guangzhou Daily will provide a series of article and updates with news about the expo in their comprehensive editorial pages in the 'Main' and 'Education' sections of the newspaper.

    Guangzhou Daily will also feature a special edition for the expo with free admission tickets to capture audience for the show.

    Besides Guangzhou Daily, www.6to23.com, a leading online serice portal for students with more than a million active members, will link to the expo across the website. This will include a direct link from the home page and comprehensive editorial pages in the 'Study Abroad' and section of the site.

    The Education Expo 2010 Guangzhou China is a lifeline for Chinese parents and students saving hours of research for the right school.

Benefits to exhibitors are numerous but in summary the expo :

1. Provides schools with a direct route of communication to prospective Chinese parents and
   students in an efficient and cost effective way
2. Delivers your core target market of parents of children from 6 to 23 via a multi-disciplinary
   marketing campaign
3. Allows Chinese parents to meet with you in an approachable, interactive and informal
   environment
4. Gives you an unrivalled opportunity to showcase your benefits and attributes in China
5. Presents yourself to the Chinese parents and students at the right moment when they are
   searching for their next step after all public examinations

Fair at a Glance