A wide coverage selection of marketing activities for Education Expo 2010 Guangzhou China

Placing advertisements and editorial in the ‘Main’ and ‘Education’ sections of the following newspapers :

Guangzhou Daily will also feature one million copies of special edition for the expo to distribute with the newspaper in the entire Guangdong province right before the expo

Co-sponsor marketing with professional publications and websites via associated press and print means a much larger reach for the expo to capture both professional and public visitors :

Outdoor advertising

Posters in 50 key bus stops on local school routes in Guangzhou city

Huge outdoor advertisement in the business centre of the
     Guangzhou University City

Promotion signage in over 100 entrance and exit of parking houses
     in Guangzhou city

Co-sponsor marketing with most popular and Influence TV stations in Guangdong provinces via news channels to create awareness of public:

Visitor promotion messages will be sent to over one million mobile users via Guangdong China Mobile or Guangdong Unicom

500K complimentary tickets will be distributed to parents and students in 2000 key schools in Guangdong provinces, in addition to principals and head teachers suggesting parents visit the expo

Increasing traffic to our dedicated expo websites – www.ee-china.com and www.6to23.com

Online promotion through more than 100 popular public websites via press and linking :

Media